After working at Zivity for 88 weeks, *this* week is the week I am most excited about! This week we made real changes to the way the website looks, feels, and works. All of these changes have been made to accomplish one of the goals we had going into this release:
- Since we have it, flaunt it.
- Turn our navigation’s (and users’) focus toward the content and our artists while opening the way to more content types/art forms.
- Give the cream somewhere to rise *to* and help members discover content that may otherwise be overlooked or misunderstood.
- Excite the user base and stimulate interest in, and conversations about, the future of Zivity.
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Flaunt it…
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Let’s face it, Zivity is sexy. If we can’t agree on that I can’t help you. Zivity has lots of beautiful photographs of beautiful people and places… So, let’s show them off!
A good example of this was the new “logged out” home page. That was the first release I designed and developed right after Zivity and Top Fans split up. The smallest photo of a model on that page is 134% larger than any thumbnail photo we had on Zivity prior to the release. Those photos proved to be 268.9% hotter in crash test studies done at the abandoned GM plant in Detroit.

The inspiration for that release, and the basis for the new Zivity theme, was found in an old comp Dustin Curtis left behind over a year ago when he left to start a Y Combinator company. The page on the left is how it ended up after we were through with it. I took the comp on the right, with effects and images we didn’t have the rights to, and factored in the goals that we had for the view: tell our story, make surfing easy, make registering easier, display a concise list of membership benefits and show off our amazingly hot content.
I built this that week in Vegas, after Defcon, when Zivity was in town for the Spread Premiere. Nice work, if you can get it. I could have been designing the new Go Daddy if things had gone the way I had dreamed at one point while I worked there. Imagine staring at domain name specials all day long in Photo Shop and my browser. My job is making AddictedImage’s shots of Mischa and Illeana look sexy… Rule one for this job: The heavy lifting is done, just show more of it.
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The Zivity Showcase
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In the image above you’ll notice that the area in the pink box was all the real estate we’d given to arguably the hottest content on Zivity previous to this release. This gets into the whole “My Stuff” page dilemma… It wasn’t a great place from which to manage your account, it also wasn’t the best place from which to discover/view content. The overall purpose of this view had ceased to be something that was thought about. We’d find ourselves forced to this page to find strange, fast, and cheap places to get things added.

Here we finally made this a page with a focus. Think of this like the front page of the New York Times. This is where Cyan, our Editor, shows off the best of Zivity today. Cyan, however, has a sexier content base. On the sides we share your friends updates and (after a mild heart-attack we added) votes, suggest some models to friend/fan and show the upcoming chats. When Cyan picks a video it has a nice large video pane, when it’s a photo set there’s a nice large icon and a nice montage from the set.
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Shifting the Spotlight
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Well, once I finished the Zivity Showcase we couldn’t release it and have every other view using the old fonts, navigation and color scheme… So, off I went re-factoring just about every page on the site.

You’ll notice the navigation also took note of the shift in focus. The old navigation had one menu for Artists and Content and all the rest were about me and my account. The new one is mostly about Artists and Content and there’s one place for all the stuff pertaining to my account. (One bug I’m fixing now is adding the publishing menu to the side nav of the My Account area for Artists. Right now it can be accessed, but I failed to plan for you guys as much as I did for average users in this release.)

We also made some shifts in the “Leader Boards.” When we only had one photo set type the “Category” in our navigation for “New” and “Popular” photo sets made sense. Today, we have Editor’s Picks, Featured, Photographer’s Showcase, and Direct to Profile photo sets. All of these categories can also be sorted by New or by Popularity, so New and Popular don’t retain the meaning they once had. I approached this by making all the categories use a simple “Sort” drop down on the right side. When you’re logged out the leader board defaults to popular (to put our best foot forward to potential new users) while it defaults to new when you’re logged in.
Some things that noticeably didn’t change much in this release were the Photo Set and Video viewers and Profiles. We have plans for these in the future.
I truly hope you enjoy the new Zivity! We have lots more coming that we’re very excited about. If you want to share your thoughts I’d love to hear from you (wil@zivity.com)!