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The New Hollywood

The Writers Guild of America strike continues and I’m starting to get nervous. I must admit, ever since starting Zivity I’ve been a media junkie. I consume more television shows and movies than I ever have. I’m getting virtual hives thinking about what my life is going to be like without my dose of “Heroes,” “Californication” and “Weeds.” Yes, these things actually matter to me. This is one way that I relax and enjoy myself at the end of my evening. I’m certainly not alone. Millions of people share this sentiment with me.Where are we, the media-consuming masses, going to go?

The answer isn’t to pick up a Kindle and read. I’ve got one. I do that. No, I want premium entertainment. I want to be massaged by clever audible words and impeccable timing. I want to “check out” for a little while and suspend my disbelief. I want to get scared. I want to cry. I want to laugh.

I want to believe.

I think the answer resides on the very machine that sits on my lap. My fix is on the Internet. It always has been. To be honest, I could care less about television networks. I, like many others, subscribe to shows. I’ll subscribe through iTunes, YouTube, Tivo and Apple TV. Doesn’t matter where it comes from as long as it comes on demand — when I want it.

As a consumer, I’m excited and nervous about the media revolution taking place. It’s going to be painful for a while, but as long as someone figures out how to pay those brilliant writers and content producers, it’ll all balance out in the end. I’ll get my shows back. In the meantime, I’m stuck watching reruns and rationing what shows I have left.

So, if new media is the answer and if online platforms are the future of exciting new content, then how are content producers going to get paid and who determines how much they are worth?

Drilling down into the revenue share of the world’s most powerful social Web sites and platforms, one finds that very little ends up in the hands of content producers who are not big brands or major studio houses. What worries the writers and studios the most is the business model and how lucrative the Internet will prove to be.

The “New Hollywood” will need to learn from “the first wired strike.” Figuring out how to share revenue to aid in the production of premium content is key. Once media companies figure this out, it’ll be like opening night for the hottest ticket in town.

At Zivity we’ve created a new revenue model for Web platforms and community sites that gives content contributors the power to be rewarded for their work. This is something we are all passionate about here. This is what we lose sleep over and yes, this is why I need my movies and television.

We feel that we can be a shining beacon of hope for “New Hollywood” by setting an example and blazing a new path with our innovative business model.

Zivity is a place where models, photographers and videographers will be discovered. Artists can use Zivity to create a loyal online fan base. But unlike MySpace, YouTube, Flickr, or any other online content site, Zivity pays for its user-generated content — over 40 percent of revenue goes to the artists who publish content on our site.

Powered by Zivity’s patent-pending voting system, Zivity is the only new media company that lets its members distribute royalties. Members determine how much our content producers are worth. Members subscribe to Zivity and cast votes for models and photography they find appealing. The more votes cast, the more the models and photographers make.

It’s a business model we are proud of, and one we think Hollywood and Silicon Valley will both soon embrace.